The V Motion Project – Music Made Through Motion

The Motion Project was a collaboration between a lot of clever creative people working together to create a machine that turns motion into music. The client for the project, Frucor (makers of V energy drink), together with their agency Colenso BBDO, kitted-out a warehouse space for this project to grow in and gathered together a group of talented people from a number of creative fields.


<p><a href=”https://vimeo.com/45417241″>The V Motion Project</a> from <a href=”https://vimeo.com/assemblyltd”>Assembly</a&gt; on <a href=”https://vimeo.com”>Vimeo</a&gt;.</p>

Check out the tech behind the project here:
custom-logic.com/blog/v-motion-project-the-instrument/

Directors
Matt von Trott & Jonny Kofoed

Developers
Jeff Nusz
Paul Sanderson – fugitive.co.nz

Music
Joel Little

Ableton
James Hayday

Dancer
Josh Cesan

Agency
Colenso BBDO
Creative Chairman: Nick Worthington
Creative Director: Aaron Turk
Art Director: Jae Morrison
Art Director: Lachlan Palmer-Hubbard
Copywriter: Graeme Clark
Group Account Director: Tim Ellis
Account Director: Samantha Parsons
Senior Account Manager: Stefanie Robertson
Account Executive: Eileen Cosgrove-Moloney
Planner: Andy Mcleish

Client
Frucor Beverage LTD
Marketing Manager: Luke Rive
Senior Brand Manager: Cormac Van Den Hoofdakker

Production:
DOP: Renaud Maire
Camera: Clint Rarm, Dan Max

Post Production:
Editor: Tim Mauger
Colourist: Pete Ritchie

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